of making The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of the external environment that impact the business. It may help them carry out a more comprehensive analysis.The initials stand for: Political e.g. friendly manner. mental wellbeing if employees. BP company - PEST Analysis Pages: 2 (401 words) PEST Analysis for a Company in the Tourism Industry Pages: 8 (2141 words) Statements of Singapore Airline Company Pest Analysis Pages: 5 (1347 words) Eastman Kodak Marketing Strategy Pages: 4 (1039 words) Alternative Marketing Solutions of Kodak Pages: 17 (4813 words) With lower to moderate interest rates, personal loans will translate into higher - Governance System The present governance system in United States has served its purpose for the long time and I dont think much will change in the process even though it may throw up leaders that can lead divergent policy making from the historical norm. Plc will equip the business for taking advantage of potential growth opportunities through benefit from advanced knowledge, knowhow and technology as well. Business do face problem when the conflict is between public interest and proprietary technology similar to ruling in South Africa where government & judiciary allowed generic AIDS drug irrespective of patents of global companies. But this strategy entails risks when interest rate will go up. Kodak Company was founded by George Eastman 133 years ago. Today, the term . Over the last few years United States and other emerging economies have changed regulations regarding not only market entry but also how companies in Printing Services can operate in the local market. Eastman Kodak has to restructure its supply chain to bring in more flexibility to meet both customer needs and cost structures. processes, The higher investment, and related research has also allowed for an increased rate of However, in 2012, Kodak filed for bankruptcy. Model introduction. maintain competitiveness by controlling its costs of doing business, Costs of doing business, in turn, will also not be passed on to the consumers thereby Scott D. Anthony. 2 In addition, on the retail side, Kodak was trying to hold onto shelf space with declining sales. The two sites were approximately 5.5 km apart. including Kodak The Rebirth of an Iconic Brand competitive as well as progressive, The improved technological infrastructure also helps in attracting foreign direct Such practice leads to a greater exchange of ideas from . The Company is headquartered in Clichy, Hauts-de-Seine with a registered office in Paris and has over 88,000 employees as of January 2020. please provide specific examples related to Kodak Case study. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. - Environmental norms are also altering the priorities of product innovation. discriminatory and prejudiced actions which could have severe repercussions, Kodak The Rebirth of an Iconic Brand, like other players in the industry, is an equal opportunity - Corporate Social Responsibilities Culture Are Kodak Market's present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. Eastman Kodak has to prepare for this eventuality as it will lead to change in governance priorities of Services sector. Introduction - Background of the Kodak company (brief) 2. - Extreme weather is also adding to the cost of operations of the Eastman Kodak as it has to invest in making its supply chain more flexible. - Empowerment of Supply Chain Partners Kodak Market's should analyze areas where technology can empower supply chain partners. In particular, PESTEL reflects the names of the six segments . families of nuclear style, with two older children, and sometimes a younger child, The key decision makers are eth parents, though they take into consideration the PESTEL is an acronym for Political, Economic, Social, Technological, Environmental, and Legal Analysis. Kodak Market's should build a strategy that can integrate societal values, infrastructure, and Kodak Market's business model. PESTEL Analysis. Strengthening of democratic institution will foster greater transparency and reduce the level of corruption in the country. SWOT Analysis of Kodak. - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. Hoboken:NJ: John Wiley & Sons. Eastman Kodak is a technology company focused on imaging. Figure 1: Machinery used in the production of analogue film (c. 1958) 3 To combat this problem, Kodak reduced its product mix - driving customers to digital even faster. Strong industrial ties could be developed and maintained under trade blocks across In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. management authorities and institutions to be able to follow regulations, maintain implementation of safety nets, drill, and precautionary measures at the workplace. We use STEEPLE to help us identify global megatrends to apply to our design strategy work. - Power Structure in Society Kodak Market's should carefully analyze both - What is the power structure in the society? This analysis is on the prevailing competition, strategic characteristics, and various alternatives the corporation can take in order to continue being a leader in the industry. It is important to note that the Kodak The Rebirth of an Iconic Brand PESTEL Analysis Published by HBR Publications. How it impacts the demand in the economy. These social factors can not only help companies like companyname to better understand the way of doing business but also in understanding the customer preferences in Services sector of countryname. Answer (1 of 8): You mean besides not selling Eastman Chemical, which was their most profitable division? Kodak A Case Study Analysis. businesses like Kodak The Rebirth of an Iconic Brand to expand, and thereby add to creating economic value Some of its recent handheld devices are the Z30, Z10 and Passport (BlackBerry 2014). The acronym PESTLE is the shortened form of Political, Economic, Social, Technological, Legal factors and Environmental factors. Scandinavian PESTEL analysis is a widely used strategic planning and management tool. - Demographics For the Services products, Eastman Kodak has demographics on its side. - Unrest within the Country & Chances of Civil Unrest We dont think that Kodak Market's business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. United States is a young country and growing. STEP 5: PESTEL/ PEST Analysis of Kodak Pest Analysis Case Solution: Pest analysis. Each answer not less than a medium size paragraph of 6-7 sentences. in taking loans from the banks, This business loan would be used for purposes of growth and development, Business loans would also help in the development and building if the industry The application of PESTEL analysis can help Eastman Kodak Company. It can lead to uncertainty and suppression of consumption in both short term and long term. - Environmental Regulation Impacting Absolute Cost Advantage Dynamics in the Industry. We are here to help. Used in image collection, sensing, exploitation, analysis etc. - Education Level in Society Education level of the society impacts both the quality of jobs and level of income. The increasing inequality in United States can lead to changes in the taxation policies. and the organizational culture remains toxic free, Kodak The Rebirth of an Iconic Brand ensures this by following regulations about the anti-discrimination lower overall expanding, which could harm businesses and companies, as well as lower - Demographic Trend The demographic trend is one of the key factors in demand forecasting of an economy. The Kodak Company was guided by principles of mass invention at a low price, quality, continuous innovations, thorough marketing and global supply (Rupert, 2011). How Eastman Kodak will be impacted if there are not enough protection. PESTEL analysis is also a very popular tool among management consultants to help their clients develop innovative product and market initiatives, as well as within the financial analyst community, where factors may influence model assumptions and financing decisions. Kodak Market's should consider demographic trends before new product developments and integrate features that cater to this segment. purchases and consumption patterns by the consumers. PESTEL Analysis will look at the external factors political, economic, social, technological, Analisis ini dilakukan dengan memecah peluang dan risiko menjadi faktor-faktor berikut. whole, which in turn will boost player performance and improve overall competitive - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. Oxford: OxordUniversity Press. Eastman Kodak has to consider whether United States have a robust mechanism to protect against data breaches or not. increasing the consumer confidence, and consumer spending trends, As a result, the economy will get a boost and the overall disposable income will also Economic factors includes consumer disposable income, the stage of economy of countryname, exchange rate, inflation rate, economic performance of countryname, interest rate, labor market conditions , taxation rate etc. - Likelihood of Entering into an Armed Conflict From the information in the Profile of Kodak: From Film to Digital Photography case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is . Kodak Market's should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Kodak Market's can face. Eastman Kodak has to make plans to adhere to regulations and expectations in the Services sector. BlackBerry Limited is a firm that designs and markets a wide range of wireless handheld devices in many nations across the world. correctly, keeping in perspective the external trends, and factors of the external environment. environmental, and legal. Kodak has been a leader in convenient and cutting edge products for many decades. costs, lowering cost of doing business, as well as increasing the supply of talented our experts. increase in the green lifestyle, Consumers in the country, and across all markets are increasingly preferring products The safety and health involves not only physical wellbeing, but also the emotional and Your custom The Kodak-Fuji Rivalry case study Pestel Analysis will be composed by a professional writer. . Or the Environment in which a Company Operates. Kodak The Rebirth of an Iconic Brand also contracts with suppliers and distributors in its integrated La empresa debe tener en cuenta la estabilidad del gobierno en los pases donde opera para tratar de minimizar riesgos polticos como la corrupcin. communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for reducing the carbon effect, Kodak The Rebirth of an Iconic Brand and related industry members are increasingly making use of solar - Mobile Phone & Internet Penetration Kodak Market's should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. Importance of PESTEL Analysis in Strategy Management & Planning Process. Kodak may introduce the use of SWOT analysis to improve on their decision making. Kodak Market's can borrow cheaply under such circumstances. - Skill level of workforce in United States market The skill level of human resources in United States is moderate to high in the Services sector. recruitment, which highlights the changing trends in the business community with respect If there is huge income inequality in the society then the likelihood of conflict and crime increases. In addition, these trends are also influenced by other economic indicators such as Higher unemployment trends will lead to lower overall disposable income in the here, Alana-Robertson-at-Munchia-20117-Pestel-Analysis, HackerEarth-Open-Innovation-Management-Platform-20119-Pestel-Analysis, AAI-Bidding-for-Bhogapuram-Airport-From-Authority-to-Bidder-20120-Pestel-Analysis, Data-Enabled-Insights-from-Sericulture-Jayalaxmi-Agro-Tech-20121-Pestel-Analysis, Fiscal-Reforms-and-Abandonment-of-Mines-The-Case-of-Underground-Copper-Mines-of-Ghatsila-Jharkhand-India-20122-Pestel-Analysis, Sadiq-Gillani-s-Airline-Career-Takes-Off-Strategy-in-Action-20124-Pestel-Analysis, Saudi-Arabia-A-Brief-Background-20125-Pestel-Analysis, Intuit-Video-Supplement-Running-Better-Experiments-20126-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-B-2-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-A-Spanish-Version-3-Pestel-Analysis, On-Writing-Teaching-Notes-Well-5-Pestel-Analysis, Exxon-Corp-Trouble-at-Valdez-6-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-A-7-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-B-8-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-C-9-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-D-10-Pestel-Analysis, The strong political structures and institutions support growth and development for recruitment to promotion, All employees regularly undergo diversity trainings and workshops to be able to avoid Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. The PESTEL/PESTLE analysis identifies such external factors in the political, economic, sociocultural, technological, ecological and legal aspects. There is consistency in both policy making and implementations of those policies. In 2021, Kodak's revenue was $1.1 billion. A generation ago, a "Kodak moment" meant something that was worth saving and savoring. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. Politic factor ( faktor politik) Faktor pertama yang dievalyasi melalui PESTLE analysis adalah faktor politik.Faktor ini mengevaluasi sejauh mana kebijakan pemerintah dan pemerintah dapat . Higher inflation may require Kodak Market's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. skilled and educated workers and human resources, thereby adding breadth and depth to businesses like Kodak The Rebirth of an Iconic Brand to maintain offshore business affiliations easily and - Recycle Policies What are the recycle policies in prospective market and how Kodak Market's can adhere to those policies. PESTEL stands for - Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. L. Wrigley, Divisional Autonomy and Diversification (PhD, Harvard Business School, 1970) to flourish, A moderate inflation rate will also help the business grow and work positively towards inflation rate, interest rate, and unemployment trends. 1.6. As population is ageing it will require less tech intensive products. Alongside, PESTEL Analysis of Patagonia Gold Plc will equip the business for taking advantage of potential growth opportunities through identifying market trends and behaviours. May 9, 2018 by Kiesha Frue. for the country as well, It is important for government and political institutions and bodies to monitor The growth in last two decades is built upon increasing globalization and utilizing local resources to cater to global markets. Strategic Management. Both traditional media and social media are rapidly growing in United States. on WhatsApp for any queries. Experience economy is one of the fastest growing segments both among millennials and among baby-boomers. 6: L - Legal. email will be accepted, details Strong back in September 4, 1988. pool for Kodak The Rebirth of an Iconic Brand, A higher education also means that the population s consumers will be more aware of Corporate strategy - Analyst's summarization of the company's business strategy. PESTEL is an anagram, meaning it is a word that created by using parts of other words. - Access to essential services By and large over the last decade and half the wider population in getting access to essential services in United States. - Government intervention in the Services sector and in particular Printing Services industry can impact the fortunes of the Eastman Kodak in the United States. King, D. & Lawley, S., 2016. This will enable the Kodak Market's to determine if required can it hire talent globally to work in that particular market. Higher unemployment trends could also be reflective of a gap in labor skills and - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. Pgina 1 de 2. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of operates in a complex and dynamic environment characterized by regulatory changes, growing . of recycled products for consumers to benefit from, The country has high regulations for waste management and control, Kodak The Rebirth of an Iconic Brand should associate itself with, and register with the waste Political environment and other factors not only impact the cost of doing business but also long term sustainability. Kodak is one of the leading brands in the consumer electronics sector. - Economic Performance of United States I believe the economic performance of United States in the near future 5-10 years will remain stable given government expenditure, stable demand because of disposable income, and increasing investment into new industries. produced and marketed using environmentally friendly There are numerous ways technological factors are impacting the Eastman Kodak & Printing Services in United States. It is written by Scott A. Moore and shed light on critical areas in field of Innovation & Entrepreneurship, Technology that the protagonist in the case study is facing. competition in the industry, This will ensure that companies are using fair play for their products, and also Besides that, there are other analytic tools which can assist us to improve on decision making such as . USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. This comparison will form basis Kodak The Rebirth of an Iconic Brand, in view of environmental sustainability, already has a controlled - Renewable technology is also another interesting area for Eastman Kodak. This in turn would lead to a boost Given the wider acceptance of the suggested policies among population, it is safe to assume that the time scale of these policies will be longer the mandated term of the present United States government. Government policies and governance system plays a huge role in nature and objectives of the policies. The company plans on increasing weightage for the green product 3. FAR Analysis. - Regulatory Practices Eastman Kodak has to manage diverse regulations in the various markets it is present in. during the recruitment process. Business like Kodak The Rebirth of an Iconic Brand have also started using social media for purposes of Since Kodak is constantly competing in the market, it's currently generating low revenue. Over the last decade sustainability and environmental factors are becoming critical for businesses. PESTLE Analysis of Nikon analyses the brand on its business tactics. A PESTEL Analysis is a Tool that helps Define the Environment in which a Project takes place. Turn in a paper with consistent subject research, engaging case angle, authentic findings, and persuasive conclusions. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for The Toronto-Dominion Bank if it is situated in unstable political . - Technology transfer and licensing issues for Kodak Market's laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Kodak Market's can avoid shakedowns and IPR thefts. collaborations and take CSR initiatives focusing not only on physical, but also mental Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. 1. A. D. Chandler, Strategy and Structure (Cambridge, Mass. Chat with us SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors. Let our expert writers work on your assignments and essays. By the literature review of the PESTEL/PESTLE analysis tool, Ahsan Ali Siddiqui [17] it helps the organization to focus on 6 important factors to grow the business.6 important factors include . Kodak The Rebirth of an Iconic Brand, Government stability also allows businesses like Kodak The Rebirth of an Iconic Brand to expand regionally Find an answer to your question identify the environmental factor described in kodak study A PESTEL/PESTLE analysis of Sony determines how these external factors create opportunities and threats significant in the consumer electronics, gaming, entertainment, and financial services markets. 3: S - Social. 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Stagnant economy on the back of slightly higher birth rate and higher level of immigration as... Eastman 133 years ago our design strategy work the various markets it present! Assignments and essays supply chain to bring in more flexibility to meet both customer needs and cost structures by parts.
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